"People don't know what they want -- they only want what they know"
      To what extent do you think that marketers shape and/or create consumer wants.


        Advertising and Promoting strategies used by Organizations, in my opinion, defines the quote, "People don't know what they want -- they only want what they know." They bring a service to the attention of potential and current customers, for instance,  I purchased a smart phone exactly five months before a newer, updated version came out.   The more I saw various forms of advertising, television, posters, even random strangers on the streets with the phone, the more I convinced myself that I needed an upgrade.  However, after side by side comparison of both phones, I realize that they still had the same features, only difference was that the newer phone was a little bigger.


    

b.  How do you think a course in marketing will be helpful even if you don't pursue marketing as a career?

Even though I am not a marketing major, I think a course in marketing is beneficial to any student whether they are pursuing a career in a business or non business field because all Businesses or Organizations' success, revenue, and overall longevity depends on how well they market their products or services.  In my opinion each employee in an organization provides direct marketing for that particular company through the services they provide to customers.