Mother-Daughter Duo"

The U.S. Girl Scouts cookie company is a seven hundred million empire, selling an average of  200 million boxes a year, per company literature.  it is through this program that girls learn how to set specific goals, learn how to make business decision, money management, optimize people skills, and experience business ethics.  Per the article, Danielle Lei and her mother definitely applied those concepts mentioned in the previous sentence, through market segmentation.

"Market segmentation is the science of dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs."  So when Danielle Lei and her mother decided to  set up shop in front of the medical marijuana dispensary, they were targeting the people who utilized its services.  knowing all too well that after consumption of the product,  it tends to make them "hollow" and it is right at that time they would most likely purchase her cookies.  This process worked, as we know the outcome of her sales, i.e. 117 boxes every 2 hours.   Every one is familiar with girl scout cookies (brand image) and tend to have a particular preference in the type of cookie they like.  I know for me it is the samosas and I usually purchase them every year (brand equity).